digital agency for developers with ambitions to grow
The expert team at the AGM Regional Expertise Centre analyzes the characteristics of each region, identifies potential opportunities and risks, and proposes optimal development strategies.
We analyze the real estate market, research the competitive environment, and develop marketing strategies. Our goal is to help developers make informed decisions and achieve success in the market.
real estate market analysis: price dynamics, supply structure, sales structure,
media investments: volume and structure.
Quote: "In 2024, an apartment will remain not a luxury item but a necessity for residents. The buyer will pay closer attention to what the developer is ready to offer as an additional value at the most favourable price, since this is what will shape the lifestyle of the target audience — the purchase will not be a passing point, but a more long-term one".
real estate market analysis: price dynamics, supply structure, sales structure,
media investments: volume and structure.
Quote: "Key factors in choosing real estate in the 25−45 segment: good reputation of the developer (79%), high quality of service (66%), proven quality (56%), promotions and discounts (42%)".
real estate market analysis: price dynamics, supply structure, sales structure,
media investments: volume and structure.
Quote: "The Izhevsk 2030 project outlines the city’s development plan for a decade in the social, cultural, urban planning, transport, economic, and educational spheres. It is planned to build and commission 33 educational, cultural, sports, and healthcare facilities, and to overhaul 74 school, kindergarten, and hospital buildings".
real estate market analysis: price dynamics, supply structure, sales structure,
media investments: volume and structure.
Quote: "The buyer will pay closer attention to what the developer is ready to offer as an additional value at the most favourable price, since this is what will shape the lifestyle of the target audience — the purchase will not be a passing point, but a more long-term one".
real estate market analysis: price dynamics, supply structure, sales structure,
media investments: volume and structure.
Quote: "The main tool for creating product awareness offline is outdoor advertising. In the period 2022−2023, it grew by 21%. As for TV advertising, there is a downward trend, which is 35% in the same period".
real estate market analysis: price dynamics, supply structure, sales structure,
media investments: volume and structure.
Quote: "Since the end of July 2023, there has been a positive trend in the growth of cost per m2 in the new buildings market. In the secondary housing market, the growth per m2 shows similar dynamics to new buildings".
geographical and economic features of the country,
population,
characteristics of the largest cities,
real estate market and target audience analytics,
media consumption.
Quote: "Based on the results of 2023, activity was mainly supported by high demand in the conditions of attractiveness of the real estate market compared to other investment and savings instruments. An additional driver is mortgage lending provided by banks for this period".
geographical and economic features of the country,
population,
characteristics of the largest cities,
real estate market and target audience analytics,
media consumption.
Quote: "Advertisers invest 60.8% of all advertising budgets in online video and advertising on social media. 12.2 million users watch YouTube at least once a week. Pirated resources are also popular in the country: rezka. ag and hdrezka. ag websites collectively receive 14.5 million visits each month".
geographical and economic features of the country,
population and target audience,
characteristics of the largest cities,
real estate market and target audience analytics,
media consumption.
Quote: «Dubai's primary market will generally maintain an upward trend. It is projected that the volume of construction will increase by another 10-15%. The fastest developing areas are JVC, Business Bay and DAMAC Hills».